原著及推荐

 
 
理解逻辑创新法(LCT)

逻辑创新法(LCT)认为创新是搜索,而不是创造;创新者是勘探家,而不是发明家。LCT通过一套自有的逻辑性的搜索方法,来帮助使用者发现新的、不显而易见的,并有价值的方案。

 
 

关于原著


 


中文译名:逻辑创新思维法
作者:丁敏
出版社:Routledge
出版时间:2020年
购书链接:Amazon
 

《逻辑创新思维法》使用了一套全新而系统的框架,将创新构思的产生变成了一项项任务,极具启发性。任何人只要有合理的逻辑和学习的决心,通过拆分过程和结果,都可以实现创新构思,并且能做得很好。

在竞争激烈的市场中,所有公司都必须不断创新,以创造持续的股东价值。创新的主要障碍是创新构思:产生能够创造价值的创新构思,通常被视为那些天生具有创造力的人的工作。这本开创性的教科书证明,任何人都可以通过特定的逻辑过程来产生创新构思。这些逻辑过程在使用时不需要创造力,但仍然可以产生有价值的创新成果。为了帮助学生掌握和应用这些方法,本书提供了许多领域的创新案例。这些案例都可以使用特定的逻辑创新方法(LCT方法)进行解释和复盘。本书还包括一些练习,使读者能够练习如何应用每种LCT方法,来解决现实生活中的创新挑战。

原来创新构思可以通过应用一系列严格的、定义明确的方法来解决,并且这些方法可以让每个人都清楚地遵循。这本书揭秘创新构思的产生高年级的本科生和研究生都将在创新、创造力和新产品开发过程中获益。

     
 

原著推荐


 
Jehoshua Eliashberg
美国宾夕法尼亚大学沃顿商学院Sebastian S. Kresge教授

Logical Creative Thinking Methods by Min Ding presents lucidly an innovative framework that will assist students and practitioners in better understanding how firms actually compete, as well as should compete, in creating and developing new products. The framework and the various real-world examples discussed in the text make the learning experience clear and enjoyable. Highly recommended textbook in courses addressing creativity, innovation, and new products development.

丁敏教授的《逻辑创新法》一书明确地提出了一个创新框架。它将帮助学生和从业人员更好地理解公司在创建和开发新产品的过程中,公司实际上是如何竞争的、以及应该如何竞争。书中讨论的框架和各种实际案例使学习体验清晰、有趣。对有关创新力、创新和新产品开发的课程而言,这是一本值得强烈推荐的教材。

 
 

 
符国群
北京大学光华管理学院市场营销系教授、中国高等院校市场学研究会会长

This intriguing book is not only thoughtful and informative but also applicable. It tells a disruptive fact that each ordinary people can be an innovation explorer and make unbelievable creative achievements by using LCT methods.

这是一部集思想性、知识性和有用性于一体的著作。它告诉你一个颠覆性事实,通过运用LCT方法,每一个普通人都可以成为创新的探索者,并取得超乎想象的创造性成果。

 
 

 
 John R. Hauser
美国麻省理工学院Sloan商学院Kirin市场营销学教授
产品开发创新中心研究主任
国际管理技术研究中心联合主任

I have known Min for almost twenty years and he has a way of finding very creative solutions to important problems, this book is no exception. I highly recommend this book.

我认识丁敏教授已有将近20年的时间,他总有办法为重要问题找到非常有创意的解决方案,这本书也不例外。我强烈推荐这本书给各位读者。

 
 

 
Dipak Chand Jain
中国中欧国际工商学院(CEIBS)欧方院长、市场营销学教授
法国欧洲工商管理学院前院长
美国西北大学Kellogg管理学院前院长

Logical Creative Thinking Methods (LCTM) proposes a novel approach to ideation that will have a major impact on how innovation will be practiced in the future. Participants from the EMBA and CMO programs at China Europe International Business School (CEIBS) have substantially benefited from the LCTM course Professor Ding has taught over the last two years. I believe readers will find the book very valuable in enhancing product innovation, process innovation, and business model innovation. The book is suitable for both middle managers and senior executives of global as well as local corporations.

《逻辑创新法》这本书,提出了一种创新的路径,它将对未来的创新实践产生重大影响。在过去两年里,中欧国际工商学院EMBA和CMO课程的学员,在丁敏教授的逻辑创新法课程中都受益匪浅。我相信读者会发现这本书在产品创新、流程创新以及商业模式创新方面的巨大价值。这本书适合本土乃至全球各类公司的中高层管理人员阅读。

 
 

 
Kamel Jedidi
美国哥伦比亚大学商学院研究生院John A.Howard商科教授

Logical Creative Thinking Methods offers a fascinating set of creativity tools to empower innovation explorers in their search for breakthrough ideas. It is a must-read for those who want to leverage their creative talents and improve their innovation productivity.

《逻辑创新法》提供了一套引人入胜的创造力工具,它可以助力创新勘探者去探索具有突破性的想法。对于那些想充分运用自己的创造能力、并且想要进一步提高自己的创新生产力的人而言,这是一本必读书。

 
 

 
Donald R. Lehmann
美国哥伦比亚商学院研究生院George E. Warren商科教授
美国消费者研究协会前主席
市场营销科学研究所前执行董事

Developing innovations is the key to both business growth and solving societal problems. Min's book nicely combines interesting discussion of past innovators and what characterized their work with a set of structured procedures for actually generating innovations. The book is both highly interesting and extremely relevant. It is also well written. It falls in the category of "I wish I had written it" which few works do.

创新是业务增长和解决社会问题的关键所在。丁敏教授的书很好地结合了对过往创新者以及其工作特点的有趣讨论,形成了一套实现创新的结构化流程。这本书不仅有趣,且意义重大。这是少数让我感到羡慕的著作之一。

 
 

 
Gary L. Lilien
宾夕法尼亚州立大学管理科学杰出研究教授

Logical Creative Thinking Methods provides a truly innovative way to be innovative or creative.While it may appear that creativity is a form of magic, Min Ding, the author, argues that the seemingly magical act of creativity can be achieved by following a sequence of precise, logical scientific steps.This important book provides the material needed to allow that process to be taught and learned.  

The book is both short and deep.It provides a comprehensive framework that encompasses the most widely used innovation methods.That framework will allow both teachers of innovation and innovators themselves to view their current approach to the topic in a broader context.

I highly recommend this book to those who teach innovation, creativity or new product development as well as to those practitioners in firms or in consultancies changed with coming up with innovative solutions to organizational problems.Most of the courses on product development, for example, treat the ideation process superficially and as a bit of a black box.   This book will provide students in such courses with the principles and the tools to do effective innovation in the future.

The reader’s mind will get a workout while coming to grips with the many ideas in this book, and, like any good workout, the effort will pay off handsomely.

这本《逻辑创新法》提供了一种真正的有创造力的方式来实现创新构思。尽管创新看上去仿佛是一种魔法,但是这本书的作者丁敏教授指出,看似神奇的创新构思,也可以通过遵循一系列精确、合理的科学步骤来实现。这本重要的书提供了使该过程得以教授和学习所需的材料。

这本书短而精炼,其系统的框架涵盖了最常用的创新方法。无论是教授创新课程的教师,还是创新者本人都可以在更大的背景下检视他们当前的方法。

我强烈推荐本书给那些教授创新、创造力或新产品开发的教师,以及那些在企业或咨询公司工作的、需要提出创新性解决方案的从业人员。大多数新产品开发课程都将构思过程肤浅地视为诸如“黑盒子”这样神秘的物件。而本书将为学生提供创新的原理和工具,来进行有效的、有价值的创新。

作为读者,若是能够紧抓住这本书中的想法,你的思维将得到充分地锻炼;并且你将像进行其他的锻炼一样,从付出的努力中收获丰厚的回报。

 

 
John Liechty

宾夕法尼亚州立大学Smeal商学院市场营销学教授

Ideas are the essential fuel of progress, but the best, by their very nature, are elusive and hard to bring to bear on important problems. Ding's vital contribution is offering a systemic framework for using logic to organize, test and refine ideas until they produce the revolutionary potential first glimpsed when they arrive fresh in our minds. If you want to better understand how to bring science and structure to your innovation efforts, this book is where you should start and finish.

思想是进步的基本动力,但就其本质而言,最好的思想总是难以捉摸的,而且很难用于解决重要问题。丁敏教授的重要贡献在于提供了一个系统框架,可以使用逻辑来组织、检验和提炼思想,直到它们在头脑中第一次闪现出变革性的潜力。如果你想更好地理解如何将科学和结构融入创新实践中,应该从这本书入手。

 
 

 
陆雄文

复旦大学管理学院院长、教授
全国MBA教指委副主任、委员
复旦大学中国市场营销研究中心主任

Innovation in business practice is always ahead of innovation in theory development, and the vast majority of theoretical innovations originate in practice, but few could directly guide practice in retrospect.

Professor Min Ding always has a deep insight into reality and is always willing to unearth the inner reason and logic from it as a subject of study. As a result, his research innovations have always led to much inspiration to scholars, his peers and practitioners. He has never resigned to fix his mind on a particular subject, and his open-minded curiosity about many new issues, new phenomena, new knowledge, has kept him always so passionate in academic innovation to constantly expand his intellectual boundaries and create new altitude of horizon. This book is representative of that.

The whimsy that comes with his divergent thinking is always supported by his rigorous research methods and logical reasoning, and is thus compelling and beneficial to both scholars and practitioners alike.

His thinking, and the writing based on it, always offers a perfect blend of philosophy, strategy, and methodology. Therefore, I believe that anyone,either as a scholar or a practitioner, who reads this book will feel an enlightenment of wisdom and will be willing to have an urge to put it into practice, to expand and to try their own innovations.

商业实践的创新永远领先于理论的创新,理论创新绝大多数都源自于实践,但能回过来去直接指导实践的却不多。

丁敏教授永远对现实有深刻洞察,并总是愿意从中挖掘出内在的原因和逻辑,并作为研究的题目。因此,他的研究创新总是能够给学者、给他的同行和实践者很多启发。他从不甘于在某一个主题下固守他的思想,他的开阔视野及对很多新问题、新现象、新知识的好奇,让他总是抑制不住学术创新的冲动来不断拓展他的认知边界,并不断创造新的知识高度。这本书就是其中的代表。

他的发散思维所带来的奇思妙想,总能为他严谨的研究方法、严密的逻辑推理所支持,因而,无论是对于学者还是对于实践者,都令人信服、令人受益匪浅。

他的思想以及基于这种思想的写作,总是融合了哲学、战略和策略。因此,我相信任何读过这本书的人,都会感觉得到了一种智慧的启迪,并很愿意有一种冲动去付诸实践,去拓展、去尝试属于自己的创新,无论对于一个学者还是实践者。

 
 

 
Elie Ofek
美国哈佛大学商学院T.J. Dermot Dunphy工商管理学教授、市场营销系联合主任

Innovation has been long recognized as critical for the growth of companies, organizations and entire economies. Yet how to actually go about innovating has remained largely elusive. In Logical Creative Thinking Methods, Min Ding provides a structured way to approach this important task. Ding provides innovators (who he considers “explorers”) the tools and methods needed to harness their ingenuity in order to fundamentally innovate upon existing solutions. This is a highly valuable read for anyone who hopes to create successful new products and services.

一直以来,创新对公司、组织或者整个经济体的发展都至关重要,然而,如何真正进行创新仍然是一个难题。在《逻辑创新法》中,丁敏教授提供了一种结构化的方法来解决这一难题。他为创新者或者说是勘探者,提供了利用创造力的必要工具和方法,帮助他们从根本上对现有的解决方案进行创新。逻辑创新法对于任何希望开发出成功新产品和服务的人来说,都是非常有价值的。

 
 

 
Jaideep Prabhu
英国剑桥大学Judge商学院市场营销学教授
印度与全球商业中心(CIGB)主任

This book is that rare thing: a logical (and creative) approach to creativity. It opens up a whole world of creative options for people across sectors and job titles who are involved with ideation, creativity, research and innovation. The content is comprehensive and the style approachable. Min Ding not only expands what we know about creativity but also offers practical guidance on how we can be more innovative in our thought and action.

这本书非常难得,有逻辑,且非常具有新意。它为身处创新构思、创造力、研究和创新等部门职能的从业者,打开了一个充满创新选择的世界。本书内容全面、风格平易近人。丁敏教授不仅扩展了我们对创造力的了解,还为如何在思维和行动上更具创新性提供了实用指导。

 
 

 
Vithala R. Rao
美国康奈尔大学Samuel Curtis Johnson管理学院研究生院
Deane W. Malott管理学教授

I am honored to pen these few lines on the Fascinating book, Logical Creative Thinking by Professor Min Ding of Penn State University. Professor Ding accomplishes a monumental task of bringing an essential and novel structure to the complex and varied array of methods used to develop innovative ideas (e.g., products, business models etc.). His logical approach to innovation is organized under three Stage 1 methods (T1M) of Reconfiguration, Replacement and Recombination.  The T1M methods are further elaborated under different sets of Stage 2 (T2M) methods. The Stage 3 (T3M) methods focus on innovation objectives applicable to all methods. The discussion is presented in 21 short chapters with numerous illustrations that demonstrate the applicability of the methods. In my opinion, think that this book is an essential reading for all practitioners and academics interested in developing innovative ideas with significant success.

很荣幸能为宾夕法尼亚州立大学丁敏教授的这本引人入胜的《逻辑创新法》写几句话。丁教授完成了一项可以称之为艰巨的任务——他将基本而新颖的理论结构,应用于发展复杂而多样的创新方法中,以构思创意实践,例如产品、商业模式等的创新。他的逻辑创新法是按照三种一级方法(T1M),即内生法、替代法和组合法来展开的。在随后衍生出的二级方法(T2M)中,T1M方法被进一步阐释。三级方法(T3M)则更注重讲述能够适应于所有方法的创新目标。在21个短小的章节中,通过大量的图解和探讨,本书很好地讲述了这些方法的应用。我认为,对于所有想要通过发展创新思维取得显著成就的从业者和学者而言,这本书都是必读书目。

 
 

 
Werner Reinartz
德国科隆大学市场营销学教授
零售研究中心(IFH)主任
国际市场营销研究期刊(IJRM)合作编辑

There is one and only one way for staying relevant in business: being innovative! Especially for incumbent companies the ‘sweet poison’ of past and current success leads to complacency and a lack of questioning the status quo. And yet, even if one is ready to chart new ways, identifying novel and suitable paths can be daunting. With Logical Creative Thinking Methods, Min Ding develops a rigorous, comprehensive, and powerful tool chest that allows managers to better see through and understand the innovation options available to them. An urgently needed guide for forging a competitive innovation-based strategy.

始终保持敏锐的商业头脑的方法只有一个:创新!尤其是对那些老牌公司而言,过去和现在的成功所组成的‘甜蜜陷阱’会导致自满,从而缺少对现状的质疑。然而,即使准备好要创新,识别新颖而合适的路径,过程也往往令人生畏、并止步不前。丁敏教授通过《逻辑创新法》一书,开发了一套严谨、全面且强有力的工具箱,使管理者能够更好地了解和洞悉他可用的创新选择。制定具有竞争力的创新策略,迫切需要这样一本指南。

 
 

 
John Roberts
澳大利亚新南威尔士大学市场营销学Scientia杰出教授

Marketing value can be written as an equation. It consists of expanding the consideration set of investment opportunities, being intelligent about choosing the best ones from that set, and maximizing the value of selected options. It has long been my belief that the first of these tasks receives way less attention than the leverage it can provide. One possible reason is that as marketers we know so little about it.  Now we have a roadmap for returning creativity to marketing analysis in a systematic and imaginative way.  I would encourage my academic and industry colleagues to use this book as a vehicle to broaden their horizons.

市场价值可以写成一个等式:它包括扩大投资机会的考虑范围、明智地从投资机会中选择最佳机会、并最大化选项的价值。长期以来,我一直认为,这些任务中的第一项,即扩大投资机会的考虑范围,没有得到应有的重视。这可能是因为营销人员对此仍然知之甚少。现在,我们可以说是有了一个路线图,可以让我们系统性地、富有想象力地将创造力带回营销分析中。我鼓励学术界和业内同僚将这本书用作拓宽视野的工具。

 
 

 
Stefan Stremersch
荷兰伊拉斯谟大学市场营销系主任
Desiderius Erasmus杰出经济学主席

I am a big fan of Min's work in innovation, I am confident that readers will not be disappointed.

我是这本关于创新构思著作的忠实粉丝,我相信读者们绝不会感到失望。

 
 

 
K. Sudhir
美国耶鲁大学管理学院市场营销、私营企业与管理学James L. Frank ’32教授
耶鲁中印洞察项目创始人、主任、市场营销科学(MS)总编辑

For most people, logic and creativity don’t mix. Yet, why do some entrepreneurs or scientists routinely have higher batting averages for novel, creative ideas? In this inspiring book, Min Ding does the seemingly impossible by opens the black box of the logic of successful, creative folks with six simple “doctrines.” Kudos. I found myself nodding at how often I have sub-consciously used several of these doctrines to increase my odds of generating novel ideas. If you care about creative ideas, read the book. If you can adopt a “doctrine” or two, you will be amply rewarded…

对大多数人来说,逻辑和创造力是无法相融的。但是,为什么某些企业家或科学家往往更有可能产出新颖的、具有创造力的构思呢?在这本具有启发性的书中,丁敏完成了一件看似不可能的事——他打开了创新的黑匣子,把这些成功创新中的逻辑,总结成了六条简单的原则,太赞了。我发现自己其实已经经常无意识地使用其中的原则,来增加产生创新构思的几率。如果你也关心创新构思,请阅读本书;如果你能够采纳其中的一些原则进行创新,将会得到丰厚的回报……

 
 

 
王高

中欧国际工商学院市场营销学教授、宝钢市场营销学教席教授、副教务长

首席营销官课程(CMO)-课程主任、全球CEO课程-联席课程主任、智慧医疗创业课程-联席课程主任

Logical methods and creative thinking sound contradictory. However, Professor Min Ding creatively developed a set of powerful methods to guide practitioners to come up with creative ideas step by step.Our students love the LCT, because it simply works.

创新思维和逻辑方法听起来矛盾。但是,丁敏教授有创造性地开发了一套行之有效的方法,可以一步一步地指导实践者产生创造性的构思。我们的学生都非常喜欢《逻辑创新法》,因为这个方法管用。

 
 

 
Klaus Wertenbroch
法国欧洲工商管理学院Novartis讲席教授、环境与市场营销学教授

Min Ding is offering a practical guide to how to be creative in a systematic way. That may seem like a contradiction in terms, but this book shows how it can be done. Creativity can be analyzed and learned, and here is a way to do it. A much-needed engineer’s approach to creative thinking.

丁敏教授为如何系统地进行创新提供了使用指南。从字面上看这似乎是矛盾的,但这本书向我们展示了如何实现的。创造力是可以被分析和习得的,而这本书便提供了培养创造力的方法。工程师的创意思维正是我们迫切需要的。

 
 

 
赵平
清华大学中国企业研究中心主任、经济管理学院市场营销系前系主任
中国市场学会前学术委员会主任

Knowing Min Ding for over 20 years, he's one of my best friends. Every time we meet, he has new ideas to share with me, which inspired me a lot. I do believe that his new book will enlighten you as well.

我和丁敏相识已经二十余年,他是我最好的朋友之一。我们每次相聚,总要讨论他的一些创新想法,这种讨论让我受益匪浅。我深信,他的逻辑创新法也一定会启迪你们的心智。

 
 
(排名不分先后,按照姓氏首字母顺序排列)